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Brazilian marketing company will sell World Cup's VIP tickets

Traffic buys tickets for $ 45 million; resale value may yield sixfold

VIP area on an European stadium (credit: Arquivo)
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 From the editorial staff - São Paulo
Posted on 04/10/2011 11:35 h
updated on 27/10/2011 14:53 h

According to the newspaper "Lance!", the sports marketing company Traffic has partnered with FIFA and will have the right to market the hospitality areas and sell VIP tickets of the 2014 World Cup stadiums. The tour operator Grupo Águia has joined as partner.

FIFA has received $ 45 million with the business. According to the newspaper, J. Hawilla’s company can earn up to six times that amount from the resale of tickets.

 
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