By June next year, the Brazilian Ministry for Tourism intends to train another 150 thousand people from a total of 306 thousand professionals active in the tourism segment in the 12 cities that will be receiving World Cup matches in 2014. This information was provided today (April 27th) by the Brazilian Minister for Tourism, Pedro Novais, during a public hearing at the Brazilian Senate.
According to Mr. Novais, the Ministry for Tourism intends to invest a total of R$ 440 million in training courses to improve the service provided to the tourists that will visit the country for the World Cup. “The Brazilian Ministry for Tourism, contrary to popular belief, has not been given the responsibility to build stadiums and airports or to improve the infrastructure. What responsibility has indeed been given to the Ministry in the division of World Cup activities is simply that of training service providers in the tourism area, exclusively”, he explained.
In his opinion, there are now 7.2 million professional people working in the tourism sector throughout the country. Out of this total, 870 thousand provide their services in the 12 host cities for the World Cup. “The Ministry is training a group of 306 thousand out of this total universe of 870 thousand. These are airport attendants, car rental clerks, drivers, adventure tour guides and also, in general, receptionists, informants, managers and hotel room attendants”, the minister has said. The target is to train these 360 thousand workers by 2013.
Novais has also said that, in June, there will be the end of the training of 75 thousand professionals. He added that in July and August there will be the opening of new classes to train a further 80 thousand. In line with the forecast of the Ministry, by June 2012, more than 150 thousand of the total 306 thousand professionals active in the host cities will be trained.
According to the Minister, these professionals are being trained to enhance the services they already provide, and also being taught in areas such as ethics, citizenship, communication and expression, professional posture, coexistence and work security, in a course with a total duration of 80 hours. In the training programme, courses in English and Spanish are also offered.
During the public hearing in the Brazilian Senate, Mr. Novais said that, in addition to provision of training, the ministry has also, through financing from the Tourism Development Programme (Programa de Desenvolvimento do Turismo - (Prodetur), made investments in all host cities and neighboring municipalities to improve the infrastructure of the tourism segment. “Tourists will come to see the matches, but will also visit other cities. For example, the tourist coming to Rio de Janeiro will surely visit Niterói and Petrópolis”, he said.
According to Mr. Novais, Manaus should receive R$ 23 million; Natal, R$ 20 million; Fortaleza, R$ 66 million; Recife and Olinda, R$ 4,5 million; Belo Horizonte, R$ 10 million; Cuiabá, R$ 14 million; Rio de Janeiro, R$ 28 million; Curitiba, R$ 2 million; Porto Alegre, R$ 3 million; Alagoas, R$ 60 million; Angra dos Reis, R$ 10 million; Parnamirim (RN), R$ 4 million; Jericoacoara (CE) and Cabo de Santo Agostinho (PE), R$ 34 million each; and Ipojuca (PE), R$ 12 million. “All funds are applied in work that is already under way”, he stressed.
Mr. Novais has also said that there are several credit lines from different institutions, including the National Bank for Economic and Social Development (Banco Nacional de Desenvolvimento Econômico e Social - BNDES) and the Federal Savings Bank (Caixa Econômica Federal – CEF), to expand the number of vacancies in the hotel network.
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04/05 | News
